/* ============================================================
   DM.MEDIA — Indoor-реклама в Ижевске
   Дизайн-система: тёмная база, электрический фиолет, тяжёлый
   гротеск, неоновые акценты. Один файл стилей.
   ============================================================ */

/* ---------- Tokens ---------- */
:root{
  /* surfaces */
  --bg:        #08070d;
  --bg-2:      #0c0a14;
  --panel:     #110d1c;
  --card:      #16111f;
  --card-2:    #1c1530;
  --line:      rgba(255,255,255,.09);
  --line-2:    rgba(255,255,255,.05);

  /* text */
  --ink:       #f5f3fa;
  --ink-soft:  #c8c4d6;
  --muted:     #918da3;
  --muted-2:   #6f6b80;

  /* brand accents (shared chroma, varied hue) — driven by Tweaks */
  --violet:    #7c5cff;
  --indigo:    #5a6bf0;
  --violet-hi: color-mix(in srgb, var(--violet) 62%, #fff);
  --accent:    var(--violet);
  --accent-2:  var(--indigo);

  /* gradient used on big headlines + brand marks */
  --grad: linear-gradient(177deg,#fff 0%,#fff 28%,color-mix(in srgb,var(--violet) 42%,#fff) 46%,var(--violet-hi) 62%,var(--violet) 80%,var(--indigo) 100%);
  --grad-solid: linear-gradient(135deg,var(--violet),var(--indigo));

  /* glow */
  --glow: 0 0 0 1px rgba(124,92,255,.35), 0 0 40px -6px rgba(124,92,255,.55);

  /* type */
  --font-display: "Golos Text", system-ui, sans-serif;
  --font-body:    "Golos Text", system-ui, sans-serif;

  /* layout */
  --maxw: 1240px;
  --gutter: clamp(18px,4vw,48px);
  --radius: 18px;
  --radius-lg: 26px;
}

/* ---------- Reset ---------- */
*{box-sizing:border-box}
html{ -webkit-text-size-adjust:100%; scroll-behavior:smooth; }
body{
  margin:0;
  background:var(--bg);
  color:var(--ink);
  font-family:var(--font-body);
  font-size:17px;
  line-height:1.6;
  font-weight:400;
  letter-spacing:.002em;
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
  overflow-x:hidden;
}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit;cursor:pointer;border:0;background:none}
ul{margin:0;padding:0;list-style:none}
h1,h2,h3,h4,p{margin:0}
svg{display:block}
:focus-visible{outline:2px solid var(--violet-hi);outline-offset:3px;border-radius:6px}

/* ---------- Layout helpers ---------- */
.wrap{max-width:var(--maxw);margin:0 auto;padding-inline:var(--gutter)}
.section{padding-block:clamp(48px,6vw,86px);position:relative}
.section--tight{padding-block:clamp(36px,4.5vw,60px)}
.panel{background:var(--bg-2)}

.eyebrow{
  display:inline-flex;align-items:center;gap:10px;
  font-family:var(--font-display);
  font-size:13px;font-weight:600;letter-spacing:.18em;text-transform:uppercase;
  color:var(--violet-hi);
}
.eyebrow::before{content:"";width:26px;height:2px;background:linear-gradient(90deg,var(--violet),transparent);border-radius:2px}

/* ---------- Type scale ---------- */
.display{
  font-family:var(--font-display);
  font-weight:900;
  line-height:.96;
  letter-spacing:-.01em;
  text-transform:uppercase;
}
.h-xl{ font-size:clamp(40px,7.4vw,104px) }
.h-lg{ font-size:clamp(32px,5vw,68px) }
.h-md{ font-size:clamp(26px,3.4vw,44px) }
.h-sm{ font-size:clamp(21px,2.4vw,30px) }

.grad-text{
  background:var(--grad);
  -webkit-background-clip:text;background-clip:text;
  color:transparent;
  /* subtle text glow */
  filter:drop-shadow(0 6px 30px rgba(124,92,255,.28));
}
.lede{font-size:clamp(17px,1.7vw,21px);color:var(--ink-soft);max-width:62ch;line-height:1.55}
.muted{color:var(--muted)}

/* ---------- Buttons ---------- */
.btn{
  --bh:56px;
  display:inline-flex;align-items:center;justify-content:center;gap:12px;
  height:var(--bh);padding:0 28px;border-radius:999px;
  font-family:var(--font-display);font-weight:700;font-size:16px;letter-spacing:.01em;
  text-transform:uppercase;
  white-space:nowrap;cursor:pointer;
  transition:transform .18s ease, box-shadow .25s ease, background .2s ease, border-color .2s ease, color .2s ease;
}
.btn:active{transform:translateY(1px) scale(.99)}
.btn-primary{
  color:#fff;
  background:var(--grad-solid);
  box-shadow:0 10px 30px -8px rgba(124,92,255,.7), inset 0 1px 0 rgba(255,255,255,.25);
}
.btn-primary:hover{box-shadow:0 14px 44px -8px rgba(124,92,255,.95), inset 0 1px 0 rgba(255,255,255,.35);transform:translateY(-2px)}
.btn-ghost{
  color:var(--ink);
  border:1px solid var(--line);
  background:rgba(255,255,255,.02);
  backdrop-filter:blur(6px);
}
.btn-ghost:hover{border-color:rgba(124,92,255,.6);background:rgba(124,92,255,.08)}
.btn-lg{--bh:64px;font-size:18px;padding:0 36px}
.btn-sm{--bh:46px;font-size:14px;padding:0 20px}
.btn .ic{width:20px;height:20px;flex:none}
.btn-arrow .ic{transition:transform .2s ease}
.btn-arrow:hover .ic{transform:translateX(4px)}

/* circular arrow pill accent (as in brand) */
.btn-circle{
  width:var(--bh);padding:0;border-radius:999px;
}

/* ---------- Header ---------- */
.header{
  position:sticky;top:0;z-index:60;
  transition:background .3s ease, border-color .3s ease, backdrop-filter .3s;
  border-bottom:1px solid transparent;
}
.header.scrolled{
  background:rgba(8,7,13,.72);
  backdrop-filter:blur(18px) saturate(140%);
  border-bottom-color:var(--line-2);
}
.header__row{display:flex;align-items:center;gap:28px;height:76px}
.nav{display:flex;align-items:center;gap:26px;margin-left:auto}
.nav a{font-size:15px;color:var(--ink-soft);transition:color .18s;font-weight:500;white-space:nowrap}
.nav a:hover{color:#fff}
.header__cta{display:flex;align-items:center;gap:14px;margin-left:8px}
.header__phone{font-family:var(--font-display);font-weight:700;font-size:16px;white-space:nowrap}
.header__phone:hover{color:var(--violet-hi)}
.burger{display:none;margin-left:auto;width:46px;height:46px;border-radius:12px;border:1px solid var(--line);align-items:center;justify-content:center}
.burger svg{width:22px;height:22px}

/* logo lockup */
.logo{display:inline-flex;align-items:center;gap:12px}
.logo__mark{width:40px;height:40px;border-radius:50%;flex:none;
  display:grid;place-items:center;
  background:radial-gradient(circle at 50% 42%,#150e2a,#07060c 74%);
  box-shadow:0 0 0 1px rgba(124,92,255,.4),0 0 26px -4px rgba(124,92,255,.8);}
.logo__mark img{width:23px;height:auto;display:block}
.logo__word{font-family:var(--font-display);font-weight:900;letter-spacing:.02em;font-size:20px;line-height:1}
.logo__word b{color:var(--violet-hi)}
.logo__sub{display:block;font-family:var(--font-body);font-weight:500;font-size:9.5px;letter-spacing:.22em;text-transform:uppercase;color:var(--muted);margin-top:3px}

/* ---------- Background ambience ---------- */
.aura{position:absolute;inset:0;overflow:hidden;pointer-events:none;z-index:0}
.aura::before,.aura::after{content:"";position:absolute;border-radius:50%;filter:blur(80px);opacity:.5}
.aura::before{width:60vw;height:60vw;left:-18vw;top:-22vw;background:radial-gradient(circle,rgba(124,92,255,.55),transparent 65%)}
.aura::after{width:48vw;height:48vw;right:-16vw;top:8vw;background:radial-gradient(circle,rgba(90,107,240,.4),transparent 62%)}

/* ---------- Hero ---------- */
.hero{position:relative;overflow:hidden;padding-top:clamp(40px,6vw,84px);padding-bottom:clamp(48px,6vw,96px)}
.hero__grid{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(28px,4vw,64px);align-items:center;position:relative;z-index:2}
.hero__title{margin:22px 0 0}
.hero__title .line{display:block}
.hero__sub{margin-top:26px;max-width:48ch}
.hero__actions{display:flex;flex-wrap:wrap;gap:14px;margin-top:34px}
.hero__msgs{display:flex;flex-wrap:wrap;gap:10px;margin-top:18px}

/* offer variant switching */
[data-hero="a"] .hero-v.b,[data-hero="a"] .hero-v.c,
[data-hero="b"] .hero-v.a,[data-hero="b"] .hero-v.c,
[data-hero="c"] .hero-v.a,[data-hero="c"] .hero-v.b{display:none}

/* layout variant */
[data-hero-layout="center"] .hero__grid{grid-template-columns:1fr;text-align:center;justify-items:center}
[data-hero-layout="center"] .hero__media{display:none}
[data-hero-layout="center"] .lede{margin-inline:auto}
[data-hero-layout="center"] .hero__stats{justify-content:center}

/* stat strip */
.hero__stats{display:flex;flex-wrap:wrap;gap:0;margin-top:38px;border-top:1px solid var(--line);padding-top:26px}
.stat{padding-right:34px;margin-right:34px;border-right:1px solid var(--line)}
.stat:last-child{border-right:0;margin-right:0;padding-right:0}
.stat__n{font-family:var(--font-display);font-weight:900;font-size:clamp(28px,3vw,40px);line-height:1}
.stat__l{font-size:13.5px;color:var(--muted);margin-top:6px;line-height:1.35}

/* hero media — screen mockup placeholder */
.hero__media{position:relative;z-index:2}
.mockup{
  position:relative;border-radius:22px;overflow:hidden;
  border:1px solid var(--line);
  background:var(--card);
  box-shadow:0 40px 120px -40px rgba(124,92,255,.6), inset 0 0 0 1px rgba(255,255,255,.02);
}
.mockup--portrait{aspect-ratio:3/4}

/* image placeholder */
.ph{
  position:relative;display:flex;align-items:flex-end;
  background:
    repeating-linear-gradient(135deg,rgba(255,255,255,.025) 0 12px,transparent 12px 24px),
    linear-gradient(160deg,#15101f,#0d0a15);
  color:var(--muted);
}
.ph::after{
  content:attr(data-label);
  position:absolute;top:14px;left:14px;
  font-family:"Golos Text",monospace;font-family:ui-monospace,"SFMono-Regular",monospace;
  font-size:11px;letter-spacing:.06em;color:var(--muted-2);
  background:rgba(0,0,0,.4);border:1px solid var(--line);border-radius:6px;
  padding:4px 8px;text-transform:uppercase;
}
.ph__screen{position:absolute;border:2px solid rgba(124,92,255,.7);border-radius:10px;
  box-shadow:0 0 24px -2px rgba(124,92,255,.7), inset 0 0 30px rgba(124,92,255,.18);
  background:linear-gradient(160deg,rgba(124,92,255,.16),rgba(90,107,240,.06));
  display:grid;place-items:center;text-align:center}
.ph__screen .mini{font-family:var(--font-display);font-weight:900;text-transform:uppercase;line-height:1;letter-spacing:-.01em}

/* ---------- Promo bar (акция) ---------- */
.promo{
  display:flex;align-items:center;gap:16px;flex-wrap:wrap;
  margin-top:30px;padding:16px 22px;border-radius:16px;
  background:linear-gradient(100deg,rgba(124,92,255,.16),rgba(90,107,240,.06));
  border:1px solid rgba(124,92,255,.32);
  box-shadow:inset 0 0 30px -10px rgba(124,92,255,.4);
}
.promo__tag{font-family:var(--font-display);font-weight:800;text-transform:uppercase;font-size:13px;letter-spacing:.08em;
  background:var(--grad-solid);color:#fff;padding:7px 12px;border-radius:8px;white-space:nowrap}
.promo__txt{font-size:15px;color:var(--ink-soft)}
.promo__txt b{color:#fff;font-weight:700}

/* ---------- Section heads ---------- */
.shead{max-width:760px;margin-bottom:clamp(28px,3.6vw,46px)}
.shead.center{margin-inline:auto;text-align:center}
.shead .lede{margin-top:18px}
.shead.center .lede{margin-inline:auto}

/* ---------- Cards grid (why works) ---------- */
.feature-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:clamp(14px,1.6vw,22px)}
.fcard{
  position:relative;padding:30px 26px;border-radius:var(--radius);
  background:var(--card);border:1px solid var(--line);
  transition:transform .25s ease, border-color .25s ease, background .25s;
  overflow:hidden;
}
.fcard:hover{transform:translateY(-4px);border-color:rgba(124,92,255,.45);background:var(--card-2)}
.fcard .ico{width:52px;height:52px;border-radius:14px;display:grid;place-items:center;margin-bottom:20px;
  background:radial-gradient(circle at 40% 35%,rgba(124,92,255,.28),rgba(124,92,255,.05));
  border:1px solid rgba(124,92,255,.3)}
.fcard .ico svg{width:26px;height:26px;stroke:var(--violet-hi)}
.fcard h3{font-family:var(--font-display);font-weight:800;font-size:19px;text-transform:uppercase;letter-spacing:.01em;margin-bottom:10px}
.fcard p{font-size:14.5px;color:var(--muted);line-height:1.5}
.fcard .big{font-family:var(--font-display);font-weight:900;font-size:34px;line-height:1;margin-bottom:6px}

/* ---------- Comparison ---------- */
.compare{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(14px,1.6vw,20px)}
.ccard{padding:30px 28px;border-radius:var(--radius-lg);border:1px solid var(--line);background:var(--card);position:relative;overflow:hidden}
.ccard.win{border-color:rgba(124,92,255,.55);background:linear-gradient(170deg,rgba(124,92,255,.14),rgba(20,16,31,.6));box-shadow:0 30px 80px -40px rgba(124,92,255,.7)}
.ccard.win::before{content:"Выгодно";position:absolute;top:18px;right:18px;font-family:var(--font-display);font-weight:800;font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#fff;background:var(--grad-solid);padding:6px 11px;border-radius:7px}
.ccard__name{display:flex;align-items:center;gap:12px;font-family:var(--font-display);font-weight:800;text-transform:uppercase;font-size:18px}
.ccard__name .ico{width:42px;height:42px;border-radius:11px;display:grid;place-items:center;background:rgba(255,255,255,.04);border:1px solid var(--line)}
.ccard.win .ccard__name .ico{background:rgba(124,92,255,.18);border-color:rgba(124,92,255,.4)}
.ccard__name svg{width:22px;height:22px;stroke:var(--ink-soft)}
.ccard.win .ccard__name svg{stroke:var(--violet-hi)}
.ccard__price{margin:22px 0 4px;font-family:var(--font-display);font-weight:900;font-size:clamp(30px,3.6vw,46px);line-height:1}
.ccard.win .ccard__price{background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent}
.ccard__per{font-size:14px;color:var(--muted);margin-bottom:22px}
.ccard__list li{display:flex;gap:10px;align-items:flex-start;font-size:14.5px;color:var(--ink-soft);padding:8px 0;border-top:1px solid var(--line-2)}
.ccard__list li svg{width:18px;height:18px;flex:none;margin-top:2px}
.ccard__list .ok svg{stroke:var(--violet-hi)}
.ccard__list .no svg{stroke:#6f6b80}
.ccard__list .no{color:var(--muted)}

/* ---------- Locations (audience categories) ---------- */
.loc-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:clamp(14px,1.6vw,20px)}
.loc{position:relative;border-radius:var(--radius);overflow:hidden;border:1px solid var(--line);background:var(--card);
  transition:transform .25s ease, border-color .25s}
.loc:hover{transform:translateY(-4px);border-color:rgba(124,92,255,.4)}
.loc__img{aspect-ratio:16/11}
.loc__body{padding:22px 24px}
.loc__head{display:flex;align-items:center;gap:12px;margin-bottom:10px}
.loc__head .ico{width:40px;height:40px;border-radius:11px;display:grid;place-items:center;background:rgba(124,92,255,.13);border:1px solid rgba(124,92,255,.28);flex:none}
.loc__head svg{width:22px;height:22px;stroke:var(--violet-hi)}
.loc__head h3{font-family:var(--font-display);font-weight:800;text-transform:uppercase;font-size:18px;letter-spacing:.01em}
.loc__body p{font-size:14px;color:var(--muted);line-height:1.5}
.loc__meta{display:flex;gap:18px;margin-top:16px;padding-top:14px;border-top:1px solid var(--line-2)}
.loc__meta div{font-size:12.5px;color:var(--muted)}
.loc__meta b{display:block;font-family:var(--font-display);font-weight:800;font-size:18px;color:var(--ink);text-transform:none}

/* ---------- Niche selector ---------- */
.matcher{display:grid;grid-template-columns:1fr 1fr;gap:clamp(20px,3vw,48px);align-items:start}
.niche-list{display:flex;flex-wrap:wrap;gap:10px;margin-top:22px}
.chip{
  padding:12px 18px;border-radius:999px;border:1px solid var(--line);background:rgba(255,255,255,.02);
  font-size:14.5px;font-weight:500;color:var(--ink-soft);
  transition:all .18s ease;display:inline-flex;align-items:center;gap:8px;
}
.chip:hover{border-color:rgba(124,92,255,.5);color:#fff;background:rgba(124,92,255,.08)}
.chip.active{background:var(--grad-solid);border-color:transparent;color:#fff;box-shadow:0 8px 24px -8px rgba(124,92,255,.8)}
.chip .dot{width:7px;height:7px;border-radius:50%;background:currentColor;opacity:.5}

.result{
  border-radius:var(--radius-lg);border:1px solid var(--line);background:var(--card);
  padding:clamp(24px,3vw,36px);position:relative;overflow:hidden;min-height:340px;
}
.result__glow{position:absolute;inset:0;background:radial-gradient(420px 200px at 80% 0%,rgba(124,92,255,.18),transparent 70%);pointer-events:none}
.result__empty{display:flex;flex-direction:column;justify-content:center;height:100%;color:var(--muted);text-align:center;gap:14px}
.result__empty svg{width:46px;height:46px;stroke:var(--muted-2);margin:0 auto}
.result__pkg{font-family:var(--font-display);font-weight:900;text-transform:uppercase;font-size:clamp(24px,2.6vw,34px);line-height:1;margin-bottom:6px}
.result__pkg .grad-text{display:inline}
.result__where{font-size:15px;color:var(--ink-soft);margin-bottom:22px}
.result__stats{display:flex;gap:14px;margin:20px 0 24px;flex-wrap:wrap}
.result__stat{flex:1;min-width:120px;padding:16px 18px;border-radius:14px;background:rgba(255,255,255,.03);border:1px solid var(--line)}
.result__stat b{display:block;font-family:var(--font-display);font-weight:900;font-size:26px;line-height:1}
.result__stat span{font-size:12.5px;color:var(--muted)}
.result__tags{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:26px}
.result__tags span{font-size:12.5px;color:var(--ink-soft);padding:6px 12px;border-radius:999px;background:rgba(124,92,255,.1);border:1px solid rgba(124,92,255,.22)}
.fade-swap{animation:fadeSwap .4s ease}
@keyframes fadeSwap{from{opacity:0;transform:translateY(10px)}to{opacity:1;transform:none}}

/* ---------- Packages ---------- */
.pkg-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(290px,1fr));gap:clamp(14px,1.6vw,20px)}
.pkg{padding:30px 28px;border-radius:var(--radius);border:1px solid var(--line);background:var(--card);
  display:flex;flex-direction:column;transition:transform .25s ease,border-color .25s}
.pkg:hover{transform:translateY(-4px);border-color:rgba(124,92,255,.45)}
.pkg.feat{background:linear-gradient(175deg,rgba(124,92,255,.14),rgba(22,17,31,.7));border-color:rgba(124,92,255,.5)}
.pkg__name{font-family:var(--font-display);font-weight:900;text-transform:uppercase;font-size:22px;margin-bottom:4px}
.pkg__disc{font-size:12px;font-weight:700;color:var(--violet-hi);text-transform:uppercase;letter-spacing:.06em;margin-bottom:16px}
.pkg__compose{font-size:14.5px;color:var(--ink-soft);line-height:1.5;margin-bottom:16px}
.pkg__for{font-size:13.5px;color:var(--muted);line-height:1.5;padding-top:16px;border-top:1px solid var(--line-2);margin-bottom:20px;flex:1}
.pkg__for b{color:var(--ink-soft);font-weight:600;display:block;margin-bottom:4px;text-transform:uppercase;font-size:11px;letter-spacing:.08em}
.pkg__reach{display:flex;align-items:baseline;gap:8px;margin-bottom:18px}
.pkg__reach b{font-family:var(--font-display);font-weight:900;font-size:28px}
.pkg__reach span{font-size:13px;color:var(--muted)}

/* ---------- Process steps ---------- */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(14px,1.6vw,20px);counter-reset:s}
.step{position:relative;padding:30px 26px;border-radius:var(--radius);background:var(--card);border:1px solid var(--line)}
.step__n{font-family:var(--font-display);font-weight:900;font-size:46px;line-height:1;
  background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent;margin-bottom:16px}
.step h3{font-family:var(--font-display);font-weight:800;text-transform:uppercase;font-size:17px;margin-bottom:8px}
.step p{font-size:14px;color:var(--muted);line-height:1.5}

/* ---------- Includes (что входит) ---------- */
.incl{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:14px}
.incl li{display:flex;gap:14px;align-items:flex-start;padding:20px 22px;border-radius:14px;background:var(--card);border:1px solid var(--line)}
.incl .ico{width:38px;height:38px;border-radius:10px;flex:none;display:grid;place-items:center;background:rgba(124,92,255,.13);border:1px solid rgba(124,92,255,.28)}
.incl .ico svg{width:20px;height:20px;stroke:var(--violet-hi)}
.incl b{font-family:var(--font-display);font-weight:700;text-transform:uppercase;font-size:14.5px;display:block;margin-bottom:4px;letter-spacing:.01em}
.incl span{font-size:13.5px;color:var(--muted);line-height:1.45}

/* ---------- CTA / form ---------- */
.cta-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(28px,4vw,60px);align-items:center}
.form{background:var(--card);border:1px solid var(--line);border-radius:var(--radius-lg);padding:clamp(26px,3vw,40px);
  box-shadow:0 40px 120px -50px rgba(124,92,255,.6)}
.field{margin-bottom:16px}
.field label{display:block;font-size:13px;color:var(--muted);margin-bottom:8px;font-weight:500}
.field label .req{color:var(--violet-hi)}
.field input,.field textarea{
  width:100%;height:54px;padding:0 18px;border-radius:13px;
  background:var(--bg-2);border:1px solid var(--line);color:var(--ink);
  font:inherit;font-size:16px;transition:border-color .18s,background .18s;
}
.field textarea{height:auto;padding:14px 18px;resize:vertical;min-height:92px}
.field input::placeholder,.field textarea::placeholder{color:var(--muted-2)}
.field input:focus,.field textarea:focus{border-color:rgba(124,92,255,.6);background:#0d0a16;outline:none}
.field.err input{border-color:#e0566b}
.field .hint{font-size:12px;color:#e0566b;margin-top:6px;display:none}
.field.err .hint{display:block}
.consent{display:flex;gap:11px;align-items:flex-start;margin:6px 0 20px;font-size:12.5px;color:var(--muted);line-height:1.5}
.consent input{width:20px;height:20px;flex:none;margin-top:1px;accent-color:var(--violet)}
.consent a{color:var(--violet-hi);text-decoration:underline;text-underline-offset:2px}
.form .btn{width:100%}
.form__success{display:none;text-align:center;padding:30px 10px}
.form.done .form__inner{display:none}
.form.done .form__success{display:block}
.form__success .ico{width:72px;height:72px;border-radius:50%;margin:0 auto 22px;display:grid;place-items:center;
  background:radial-gradient(circle,rgba(124,92,255,.3),rgba(124,92,255,.05));border:1px solid rgba(124,92,255,.4)}
.form__success .ico svg{width:36px;height:36px;stroke:var(--violet-hi)}

/* messenger row */
.msg-row{display:flex;flex-wrap:wrap;gap:12px}
.msg-btn{display:inline-flex;align-items:center;gap:11px;height:54px;padding:0 22px;border-radius:13px;
  border:1px solid var(--line);background:rgba(255,255,255,.025);font-weight:600;font-size:15px;
  transition:all .18s ease}
.msg-btn:hover{border-color:rgba(124,92,255,.55);background:rgba(124,92,255,.1);transform:translateY(-2px)}
.msg-btn .ico{width:30px;height:30px;border-radius:9px;display:grid;place-items:center;flex:none}
.msg-btn .ico svg{width:18px;height:18px;stroke:#fff;fill:none}
.msg-tg .ico{background:#2aabee}
.msg-wa .ico{background:#25d366}
.msg-max .ico{background:linear-gradient(135deg,#7c5cff,#5a6bf0)}
.msg-call .ico{background:rgba(255,255,255,.1)}

/* ---------- Floating mobile contact ---------- */
.fab{position:fixed;right:18px;bottom:18px;z-index:55;display:none;gap:10px;flex-direction:column}
.fab a{width:56px;height:56px;border-radius:50%;display:grid;place-items:center;box-shadow:0 10px 30px -6px rgba(0,0,0,.6)}
.fab a svg{width:26px;height:26px;stroke:#fff;fill:none}
.fab .f-tg{background:#2aabee}
.fab .f-wa{background:#25d366}

/* ---------- Footer ---------- */
.footer{background:var(--bg-2);border-top:1px solid var(--line);padding-block:clamp(48px,6vw,80px) 32px}
.footer__top{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:36px;margin-bottom:40px}
.footer h4{font-family:var(--font-display);font-weight:700;text-transform:uppercase;font-size:13px;letter-spacing:.1em;color:var(--muted);margin-bottom:16px}
.footer a.fl{display:block;color:var(--ink-soft);font-size:15px;padding:5px 0;transition:color .15s}
.footer a.fl:hover{color:var(--violet-hi)}
.footer__about{font-size:14px;color:var(--muted);line-height:1.6;max-width:34ch;margin-top:18px}
.footer__legal{font-size:12.5px;color:var(--muted-2);line-height:1.7;border-top:1px solid var(--line);padding-top:26px;display:flex;flex-wrap:wrap;gap:6px 28px;justify-content:space-between}
.footer__legal a{color:var(--muted);text-decoration:underline;text-underline-offset:2px}
.footer__legal a:hover{color:var(--violet-hi)}

/* ---------- Reveal on scroll ---------- */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .7s cubic-bezier(.2,.7,.2,1),transform .7s cubic-bezier(.2,.7,.2,1)}
.reveal.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none;transition:none}}

/* ---------- Responsive ---------- */
@media (max-width:1000px){
  .hero__grid{grid-template-columns:1fr}
  .hero__media{display:none}
  .compare{grid-template-columns:1fr;}
  .steps{grid-template-columns:repeat(2,1fr)}
  .matcher{grid-template-columns:1fr}
  .cta-grid{grid-template-columns:1fr}
  .footer__top{grid-template-columns:1fr 1fr}
  .nav,.header__phone{display:none}
  .burger{display:inline-flex}
  .header__cta .btn-primary{display:none}
}
@media (max-width:620px){
  body{font-size:16px}
  .steps{grid-template-columns:1fr}
  .footer__top{grid-template-columns:1fr}
  .stat{padding-right:22px;margin-right:22px}
  .hero__stats{gap:14px 0}
  .fab{display:flex}
  .promo{flex-direction:column;align-items:flex-start}
  .msg-btn{flex:1;justify-content:center}
}

/* ---------- Hero trust badges ---------- */
.hero__badges{display:flex;flex-wrap:wrap;gap:10px 8px;margin-top:24px}
.hero__badges span{display:inline-flex;align-items:center;gap:8px;font-size:13.5px;color:var(--ink-soft);
  padding:8px 14px;border-radius:999px;border:1px solid var(--line);background:rgba(255,255,255,.02)}
.hero__badges svg{width:16px;height:16px;stroke:var(--violet-hi);flex:none}

/* ---------- Trust strip (гарантии) ---------- */
.trust{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(12px,1.4vw,18px)}
.trust__item{display:flex;gap:14px;align-items:flex-start}
.trust__item .ico{width:44px;height:44px;border-radius:12px;flex:none;display:grid;place-items:center;
  background:rgba(124,92,255,.12);border:1px solid rgba(124,92,255,.26)}
.trust__item .ico svg{width:22px;height:22px;stroke:var(--violet-hi)}
.trust__item b{display:block;font-family:var(--font-display);font-weight:700;text-transform:uppercase;font-size:14px;letter-spacing:.01em;margin-bottom:3px}
.trust__item span{font-size:13px;color:var(--muted);line-height:1.45}
@media (max-width:820px){.trust{grid-template-columns:1fr 1fr}}
@media (max-width:480px){.trust{grid-template-columns:1fr}}

/* ---------- Mid-page CTA band ---------- */
.ctaband{position:relative;overflow:hidden;border-radius:var(--radius-lg);
  background:linear-gradient(115deg,rgba(124,92,255,.22),rgba(90,107,240,.08) 60%,transparent);
  border:1px solid rgba(124,92,255,.4);
  padding:clamp(28px,4vw,52px);
  display:flex;align-items:center;justify-content:space-between;gap:28px;flex-wrap:wrap}
.ctaband::after{content:"";position:absolute;right:-60px;top:-60px;width:280px;height:280px;border-radius:50%;
  background:radial-gradient(circle,rgba(124,92,255,.5),transparent 65%);filter:blur(40px);pointer-events:none}
.ctaband__t{position:relative;z-index:1;max-width:60ch}
.ctaband__t h3{font-family:var(--font-display);font-weight:900;text-transform:uppercase;font-size:clamp(22px,2.6vw,34px);line-height:1.04}
.ctaband__t p{color:var(--ink-soft);margin-top:10px;font-size:15.5px}
.ctaband .btn{position:relative;z-index:1;flex:none}

/* ---------- FAQ ---------- */
.faq{max-width:880px;margin:0 auto}
.faq__item{border:1px solid var(--line);border-radius:16px;background:var(--card);margin-bottom:12px;overflow:hidden;transition:border-color .2s}
.faq__item[open]{border-color:rgba(124,92,255,.45)}
.faq__item summary{list-style:none;cursor:pointer;padding:22px 26px;display:flex;align-items:center;gap:18px;
  font-family:var(--font-display);font-weight:700;font-size:clamp(16px,1.7vw,19px);text-transform:none;letter-spacing:0}
.faq__item summary::-webkit-details-marker{display:none}
.faq__item summary .q{flex:1}
.faq__item summary .pm{width:30px;height:30px;border-radius:50%;flex:none;display:grid;place-items:center;
  border:1px solid var(--line);transition:transform .25s,background .25s}
.faq__item summary .pm svg{width:16px;height:16px;stroke:var(--violet-hi);transition:transform .25s}
.faq__item[open] summary .pm{background:rgba(124,92,255,.16);transform:rotate(180deg)}
.faq__item .a{padding:0 26px 24px 64px;color:var(--ink-soft);font-size:15px;line-height:1.65}
@media(max-width:520px){.faq__item .a{padding-left:26px}}

/* ---------- Back to top ---------- */
.totop{position:fixed;left:18px;bottom:18px;z-index:55;width:46px;height:46px;border-radius:50%;
  display:grid;place-items:center;border:1px solid var(--line);background:rgba(8,7,13,.7);backdrop-filter:blur(8px);
  opacity:0;visibility:hidden;transform:translateY(10px);transition:all .25s}
.totop.show{opacity:1;visibility:visible;transform:none}
.totop svg{width:20px;height:20px;stroke:var(--ink-soft)}
.totop:hover{border-color:rgba(124,92,255,.5)}

/* ---------- Audience filter (segmented) ---------- */
.aud-group{margin-top:24px}
.aud-group__label{display:flex;align-items:center;gap:10px;font-family:var(--font-display);font-weight:700;
  font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);margin-bottom:12px}
.aud-group__label svg{width:16px;height:16px;stroke:var(--violet-hi)}
.seg{display:flex;flex-wrap:wrap;gap:9px}
.seg button{padding:11px 18px;border-radius:999px;border:1px solid var(--line);background:rgba(255,255,255,.02);
  font-size:14.5px;font-weight:500;color:var(--ink-soft);transition:all .16s ease}
.seg button:hover{border-color:rgba(124,92,255,.5);color:#fff;background:rgba(124,92,255,.08)}
.seg button.on{background:var(--grad-solid);border-color:transparent;color:#fff;box-shadow:0 8px 22px -8px rgba(124,92,255,.8)}

/* audience result */
.aud-head{display:flex;align-items:baseline;gap:10px;flex-wrap:wrap;margin-bottom:4px}
.aud-reach{font-family:var(--font-display);font-weight:900;font-size:clamp(34px,4.4vw,52px);line-height:1;
  background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent}
.aud-sub{font-size:14.5px;color:var(--ink-soft);margin-bottom:20px}
.aud-markers{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:22px}
.aud-mark{display:inline-flex;align-items:center;gap:7px;font-size:12.5px;color:var(--ink-soft);
  padding:7px 12px 7px 9px;border-radius:999px;background:rgba(124,92,255,.1);border:1px solid rgba(124,92,255,.24)}
.aud-mark svg{width:15px;height:15px;stroke:var(--violet-hi);flex:none}
.aud-locs{display:flex;flex-direction:column;gap:8px;margin-bottom:22px}
.aud-loc{display:flex;align-items:center;gap:13px;padding:12px 14px;border-radius:13px;
  background:rgba(255,255,255,.025);border:1px solid var(--line);transition:border-color .18s,background .18s;
  animation:fadeSwap .35s ease both}
.aud-loc .ico{width:36px;height:36px;border-radius:10px;flex:none;display:grid;place-items:center;
  background:rgba(124,92,255,.13);border:1px solid rgba(124,92,255,.26)}
.aud-loc .ico svg{width:19px;height:19px;stroke:var(--violet-hi)}
.aud-loc__t{flex:1;min-width:0}
.aud-loc__t b{display:block;font-family:var(--font-display);font-weight:700;font-size:14.5px;letter-spacing:.01em}
.aud-loc__t span{font-size:12px;color:var(--muted)}
.aud-loc__r{font-family:var(--font-display);font-weight:800;font-size:15px;white-space:nowrap;color:var(--ink)}
.aud-empty{display:flex;flex-direction:column;justify-content:center;align-items:center;text-align:center;gap:12px;
  min-height:200px;color:var(--muted)}
.aud-empty svg{width:42px;height:42px;stroke:var(--muted-2)}
.aud-rec{font-size:13.5px;color:var(--muted);margin-bottom:18px}
.aud-rec b{color:var(--ink-soft);font-weight:600}

/* audience summary (left column) */
.aud-summary{margin-top:30px;display:flex;flex-direction:column;gap:26px;animation:fadeSwap .35s ease both}
.aud-stats{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.aud-stat{border:1px solid var(--line);background:var(--card);border-radius:14px;padding:16px 18px}
.aud-stat b{display:block;font-family:var(--font-display);font-weight:900;font-size:clamp(22px,2.2vw,30px);
  line-height:1;letter-spacing:-.02em;background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent}
.aud-stat span{display:block;margin-top:8px;font-size:12.5px;color:var(--muted);line-height:1.3}
.aud-value .aud-markers{margin-bottom:0}

/* ---------- Creative reels ---------- */
.reels{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(14px,1.6vw,20px)}
.reel{position:relative;border-radius:var(--radius);overflow:hidden;border:1px solid var(--line);background:var(--card);
  transition:transform .25s ease,border-color .25s}
.reel:hover{transform:translateY(-4px);border-color:rgba(124,92,255,.45)}
.reel .ph{aspect-ratio:16/10}
.reel__play{position:absolute;inset:0;display:grid;place-items:center;pointer-events:none}
.reel__play span{width:62px;height:62px;border-radius:50%;display:grid;place-items:center;
  background:rgba(124,92,255,.22);border:1px solid rgba(124,92,255,.5);backdrop-filter:blur(4px);
  box-shadow:0 0 30px -4px rgba(124,92,255,.7)}
.reel__play svg{width:24px;height:24px;fill:#fff;margin-left:3px}
.reel__cap{position:absolute;left:0;right:0;bottom:0;padding:14px 16px;
  background:linear-gradient(0deg,rgba(8,7,13,.92),transparent);
  font-family:var(--font-display);font-weight:700;text-transform:uppercase;font-size:13px;letter-spacing:.02em}
.reel__soon{position:absolute;top:12px;right:12px;font-size:11px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;
  color:var(--violet-hi);background:rgba(124,92,255,.14);border:1px solid rgba(124,92,255,.3);padding:5px 10px;border-radius:7px}
/* Filled creative card — показывает реальный вертикальный макет целиком */
.reels{align-items:stretch}
.reel--filled{height:clamp(420px,40vw,560px);background:#0b0a12;display:flex;align-items:center;justify-content:center}
.reel--filled .reel__img{width:100%;height:100%;object-fit:contain}
.reel--filled .reel__cap{background:linear-gradient(0deg,rgba(8,7,13,.96),rgba(8,7,13,.55) 55%,transparent)}
.reel--video .reel__img{background:#000}
.reel__cap--top{top:0;bottom:auto;background:linear-gradient(180deg,rgba(8,7,13,.92),rgba(8,7,13,.45) 60%,transparent)}
@media(max-width:820px){.reels{grid-template-columns:1fr 1fr}}
@media(max-width:520px){.reels{grid-template-columns:1fr}}

/* ---------- Location Carousel (hero media) ---------- */
.location-carousel{
  position:relative;width:100%;max-width:600px;border-radius:var(--radius-lg);
  overflow:hidden;border:1px solid var(--line);
  background:var(--card);
  box-shadow:0 40px 120px -40px rgba(124,92,255,.6), inset 0 0 0 1px rgba(255,255,255,.02);
}
.carousel__track{
  position:relative;width:100%;aspect-ratio:4/5;overflow:hidden;
}
.carousel__slide{
  position:absolute;inset:0;width:100%;height:100%;object-fit:cover;
  opacity:0;transition:opacity .5s ease;
  display:none;
}
.carousel__slide.active{
  opacity:1;display:block;
}
.carousel__controls{
  display:flex;align-items:center;justify-content:space-between;gap:16px;
  padding:16px 16px;background:rgba(8,7,13,.8);backdrop-filter:blur(8px);
  border-top:1px solid var(--line);
}
.carousel__btn{
  width:44px;height:44px;border-radius:12px;border:1px solid var(--line);
  display:grid;place-items:center;
  background:rgba(255,255,255,.04);
  transition:border-color .2s, background .2s;
  flex-shrink:0;
}
.carousel__btn:hover{
  border-color:rgba(124,92,255,.6);
  background:rgba(124,92,255,.12);
}
.carousel__btn svg{
  width:20px;height:20px;stroke:var(--ink-soft);
}
.carousel__dots{
  display:flex;gap:8px;justify-content:center;flex:1;
}
.carousel__dot{
  width:8px;height:8px;border-radius:50%;
  background:rgba(255,255,255,.2);
  cursor:pointer;
  transition:background .2s, transform .2s;
  border:none;padding:0;
}
.carousel__dot:hover{
  background:rgba(255,255,255,.35);
}
.carousel__dot.active{
  background:var(--violet-hi);
  transform:scale(1.3);
}

/* ---------- Locations carousel (grid items) ---------- */
.loc__carousel{
  position:relative;width:100%;aspect-ratio:3/4;border-radius:var(--radius);
  overflow:hidden;border:1px solid var(--line);background:var(--card);
}
.loc__carousel .carousel__track{
  aspect-ratio:3/4;
}
.loc__carousel .carousel__nav{
  position:absolute;top:50%;transform:translateY(-50%);
  width:40px;height:40px;border-radius:10px;border:1px solid rgba(255,255,255,.2);
  background:rgba(8,7,13,.7);backdrop-filter:blur(6px);
  display:grid;place-items:center;z-index:10;
  transition:border-color .2s, background .2s;cursor:pointer;padding:0;
}
.loc__carousel .carousel__nav:hover{
  border-color:rgba(124,92,255,.6);
  background:rgba(124,92,255,.15);
}
.loc__carousel .carousel__nav--prev{
  left:10px;
}
.loc__carousel .carousel__nav--next{
  right:10px;
}
.loc__carousel .carousel__nav svg{
  width:18px;height:18px;stroke:var(--ink-soft);
}
.loc__carousel .carousel__dots{
  position:absolute;bottom:12px;left:50%;transform:translateX(-50%);
  z-index:10;
  gap:6px;
}
.loc__carousel .carousel__dot{
  width:6px;height:6px;
}
.loc__carousel .carousel__dot.active{
  transform:scale(1.4);
}

/* mobile nav panel */
.mnav{position:fixed;inset:0;z-index:80;background:rgba(8,7,13,.96);backdrop-filter:blur(16px);
  display:none;flex-direction:column;padding:26px var(--gutter)}
.mnav.open{display:flex}
.mnav__close{position:absolute;top:22px;right:var(--gutter);width:46px;height:46px;border-radius:12px;border:1px solid var(--line);display:grid;place-items:center}
.mnav__close svg{width:22px;height:22px;stroke:#fff}
.mnav a{font-family:var(--font-display);font-weight:800;text-transform:uppercase;font-size:26px;padding:14px 0;border-bottom:1px solid var(--line-2)}
.mnav .btn{margin-top:26px}

/* ---------- Lead modal ---------- */
.modal{position:fixed;inset:0;z-index:200;display:none}
.modal.open{display:block}
.modal__backdrop{position:absolute;inset:0;background:rgba(5,4,10,.72);backdrop-filter:blur(6px);
  animation:modalFade .25s ease both}
.modal__dialog{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);
  width:min(480px,calc(100vw - 32px));max-height:calc(100dvh - 32px);overflow-y:auto;
  background:var(--card);border:1px solid rgba(124,92,255,.28);border-radius:var(--radius-lg);
  padding:clamp(24px,3vw,38px);box-shadow:0 50px 140px -40px rgba(124,92,255,.7),0 0 0 1px rgba(255,255,255,.03);
  animation:modalPop .3s cubic-bezier(.2,.8,.25,1) both}
.modal__close{position:absolute;top:14px;right:14px;width:40px;height:40px;border-radius:50%;flex:none;
  display:grid;place-items:center;border:1px solid var(--line);background:rgba(255,255,255,.03);
  color:var(--ink-soft);transition:all .18s ease;z-index:2}
.modal__close:hover{border-color:rgba(124,92,255,.6);color:#fff;background:rgba(124,92,255,.12)}
.modal__close svg{width:20px;height:20px}
.form--modal{background:transparent;border:0;border-radius:0;padding:0;box-shadow:none}
.form--modal .eyebrow{display:block}
@keyframes modalFade{from{opacity:0}to{opacity:1}}
@keyframes modalPop{from{opacity:0;transform:translate(-50%,-46%) scale(.97)}to{opacity:1;transform:translate(-50%,-50%) scale(1)}}
@media (prefers-reduced-motion:reduce){.modal__backdrop,.modal__dialog{animation:none}}
@media (max-width:520px){
  .modal__dialog{width:calc(100vw - 20px);padding:26px 20px 24px}
}